Privacy policy

This Privacy Policy explains how personal information is collected, used and shared when a person visits, contacts or makes a purchase from premierlifehardware.com.

1. Controller and contact details

PREMIER LIFE HOLDINGS LIMITED is the controller responsible for personal information handled for Premier Life Hardware, unless another organisation is identified as a separate controller for a particular service.

PREMIER LIFE HOLDINGS LIMITED
186 Brent Crescent
Park Royal
London
England
NW10 7XR

Email: support@premierlifehardware.com

Telephone: +44 7473 956179

Support hours are Monday to Saturday, 8:00 AM to 5:00 PM UK time, excluding bank holidays.

2. Personal information collected

PREMIER LIFE HOLDINGS LIMITED may collect:

Identity and contact information, including name, billing address, delivery address, email address and telephone number where supplied.

Order information, including products ordered, order value, delivery method, returns, refunds and customer-service history.

Payment-related information, including payment method, payment status, billing details and limited card information supplied by the payment processor, such as card type and last four digits. PREMIER LIFE HOLDINGS LIMITED does not receive or store a full payment-card number or card security code.

Account information, including login details, saved addresses and preferences if a customer account is created.

Device and usage information, including IP address, browser and device type, cookie identifiers, pages viewed, referring page, interactions with the store and approximate location derived from IP address.

Communications, including emails, contact forms, reviews and information supplied in support enquiries.

Fraud and security information, including transaction signals, login activity and information used to investigate suspected misuse.

3. How information is collected

Information is collected directly when a person browses the site, creates an account, places an order, signs up for marketing, contacts support, submits a review or requests a return.

Information may also be received from Shopify, payment providers, fraud-prevention services, delivery carriers, analytics providers, advertising partners and publicly available sources where lawful and relevant.

4. Purposes and lawful bases

PREMIER LIFE HOLDINGS LIMITED uses personal information to:

Process orders, take payment, provide order updates, arrange delivery, manage returns and refunds, and provide customer support. The lawful basis is that the processing is necessary to enter into or perform a contract.

Keep accounting, tax and transaction records, respond to lawful requests and meet product-safety or other legal obligations. The lawful basis is compliance with a legal obligation.

Protect customers, the store and payment systems; detect fraud; enforce terms; maintain network and website security; understand service performance; and improve store operations. The lawful basis is the legitimate interests of operating a secure, efficient and customer-focused retail business, balanced against the individual's rights.

Send marketing messages where valid consent has been given or where the law permits marketing to an existing customer. The lawful basis is consent or legitimate interests, as applicable together with the Privacy and Electronic Communications Regulations. Every electronic marketing message includes a way to unsubscribe.

Set or read non-essential cookies and similar technologies for analytics or advertising only after valid consent where required. Consent can be changed or withdrawn through the site's privacy or cookie controls.

Establish, exercise or defend legal claims where necessary. The lawful basis is legitimate interests or compliance with a legal obligation, depending on the circumstances.

5. Shopify and store processing

The Premier Life Hardware store is hosted on Shopify. Shopify provides the ecommerce platform used to display products, run checkout, manage orders and support the operation of the store.

When a person visits the store or places an order, Shopify processes information such as device and browser data, IP address, cookie identifiers, contact details, checkout information, order details and payment-related information so that the storefront and checkout can function. In general, Shopify processes customer personal information on the instructions of PREMIER LIFE HOLDINGS LIMITED as a processor or service provider.

For certain Shopify services, Shopify may process personal information for its own purposes as a separate controller, including to maintain and improve its services, prevent fraud, meet legal obligations, or provide optional enhanced services where enabled. Shopify's role depends on the feature being used.

Using Shopify does not replace the responsibilities of PREMIER LIFE HOLDINGS LIMITED under UK data protection law. PREMIER LIFE HOLDINGS LIMITED configures available privacy settings and only enables optional analytics, advertising or enhanced services in accordance with the consent and transparency requirements that apply.

6. Cookies and similar technologies

The site uses cookies and related technologies to keep the basket and checkout working, remember settings, maintain security, understand site performance and, where enabled, measure or personalise marketing.

Strictly necessary technologies may be used without consent where they are required to provide a service requested by the user, such as maintaining a shopping basket or securing checkout. Analytics, advertising and other non-essential technologies are used only after consent where UK law requires it. Continuing to browse is not treated as consent to non-essential cookies.

Cookie choices can be accepted, rejected or changed through the site's cookie or privacy controls. Browser settings can also block cookies, although blocking necessary cookies may prevent checkout or other features from working.

7. Sharing personal information

PREMIER LIFE HOLDINGS LIMITED may share personal information only where needed with:

Shopify and its group companies for store hosting, checkout, platform security and ecommerce services.

Payment providers and card networks for payment processing, authentication, refunds and fraud prevention.

Delivery carriers and fulfilment or freight partners, including Evri, Yodel, DPD UK and Royal Mail where selected for the order.

IT, cloud-hosting, communications, customer-support, analytics and security providers.

Professional advisers, insurers, auditors and accountants where reasonably necessary.

Regulators, courts, law-enforcement bodies or other parties where disclosure is required by law or is necessary to protect legal rights.

A buyer, investor or adviser in connection with a proposed sale, restructuring or transfer of all or part of the business, subject to appropriate confidentiality and data-protection safeguards.

Personal information is not sold for money. If optional advertising or data-sharing features amount to a regulated form of sale, sharing or targeted advertising under an applicable law, the required notice and privacy choice will be provided.

8. International transfers

Shopify and some other service providers may store or access personal information outside the United Kingdom. Where a restricted transfer is made, PREMIER LIFE HOLDINGS LIMITED relies on an applicable UK adequacy regulation or uses an approved safeguard, such as the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful transfer mechanism. Further information about the safeguard relevant to a request can be obtained by emailing support@premierlifehardware.com.

9. Retention

Order, payment and tax-related records are normally kept for up to six years after the end of the relevant transaction or accounting period where needed for legal, tax, accounting and dispute purposes.

Customer-service and return records are kept for as long as reasonably needed to resolve the enquiry, identify repeat issues and establish or defend legal claims. Account information is kept while the account remains active and for a reasonable period afterwards. Marketing information is kept until consent is withdrawn, an objection is made, or the information is no longer needed; a minimal suppression record may be kept to respect an opt-out.

Security logs, cookie data and analytics information are retained for periods appropriate to their purpose and the settings of the relevant service. Information may be kept longer where required by law, a regulator, litigation hold or an active dispute. Information is deleted or anonymised when it is no longer needed.

10. Security

PREMIER LIFE HOLDINGS LIMITED uses reasonable technical and organisational measures designed to protect personal information, including access controls, secure connections, service-provider checks and payment processing through specialist providers. No internet transmission or storage method is completely secure, so absolute security cannot be guaranteed.

Customers are responsible for keeping account passwords confidential and should contact support@premierlifehardware.com if unauthorised activity is suspected.

11. Marketing choices

Marketing emails can be stopped at any time by using the unsubscribe link in the message or emailing support@premierlifehardware.com. Withdrawing consent does not affect processing that took place before withdrawal. Service messages about an order, account, safety notice or policy change are not marketing and may still be sent where necessary.

12. Individual rights

Depending on the circumstances, UK data protection law gives individuals the right to request access to personal information, correction, erasure, restriction, portability, and information about processing. Individuals may also object to processing based on legitimate interests and may withdraw consent at any time where consent is the lawful basis.

THE RIGHT TO OBJECT: An individual has the right to object at any time to the use of personal information for direct marketing. An individual may also object to processing based on legitimate interests. PREMIER LIFE HOLDINGS LIMITED will stop the relevant processing unless there are compelling legitimate grounds to continue or the information is needed for legal claims.

To exercise a right, email support@premierlifehardware.com. PREMIER LIFE HOLDINGS LIMITED may request information reasonably needed to confirm identity and locate the relevant records. No fee is normally charged, although the law permits a reasonable fee or refusal where a request is manifestly unfounded or excessive. A response is normally provided within one month, subject to lawful extensions for complex or multiple requests.

13. Automated decision-making

Payment and fraud-prevention providers may automatically assess transaction signals and may recommend that a transaction is blocked or reviewed. PREMIER LIFE HOLDINGS LIMITED does not intend to make a decision based solely on automated processing that has a legal or similarly significant effect unless permitted by law and accompanied by the required safeguards and notice. A customer who believes an order was refused in error may contact support for review.

14. Children's information

The store is intended for adults and is not directed at children. PREMIER LIFE HOLDINGS LIMITED does not knowingly collect personal information directly from a child under 13. An order may only be placed by a person aged 18 or over.

15. Complaints

Privacy concerns should first be sent to support@premierlifehardware.com so that PREMIER LIFE HOLDINGS LIMITED has an opportunity to resolve them.

16. Changes to this policy

PREMIER LIFE HOLDINGS LIMITED may update this policy to reflect changes in law, technology, Shopify features or store operations. The updated version will be posted on premierlifehardware.com. A material change will be highlighted or communicated where required.